Media, Entertainment & Sport
For brands ready to outpace the attention economy—using strategy, data, creativity and technology to turn fandom into lasting value.
Winning the Battle for Attention & Distribution
The entertainment industry is redefining how audiences connect, merging traditional media with digital platforms to create immersive experiences. Our integrated approach bridges business and technology, guiding clients from legacy to retail media through monetization and engagement. We enhance audience loyalty with data-driven strategies, personalized content, and end-to-end digital solutions. In sports, we extend fan experiences beyond the season, turning passion into lasting value. By combining creativity, analytics, and innovation, we help brands lead in a constantly evolving landscape. Everyone is fighting for the same seconds. Audiences engage only with what feels relevant now, shifting the game from broadcasting to earning presence. Entertainment is in a structural reset: global players consolidate scale advantages, local branches narrow to commercial roles, and rights migrate between platforms at unprecedented speed. Meanwhile, D2C propositions multiply, intensifying fragmentation and competition. In this environment, brands must evolve new business models that can perform under global pressure, shifting consumption patterns and rapidly changing market structures.
We help leaders navigate this landscape through strategy, insight and data-driven positioning—including M&A, partnership models and portfolio decisions—designing integrated models of distribution and presence that truly earn attention.
Unlocking New Engines of Value & Monetization
As new revenue models emerge—spanning retail media, performance advertising, sponsorship, commerce, memberships and fan-centric programs—the relationship between engagement, experience and monetization becomes inseparable. D2C propositions further reshape how value is created, pushing brands to build deeper and more continuous audience connections. As rights costs rise and content becomes more fluid, competition shifts from market share to share of life and attention.
We help brands design and scale modern revenue architectures—leveraging data to craft engaging experiences, integrating commercial strategy and using technology to connect content, audiences and transactions in ways that unlock incremental value and long-term loyalty.
Transforming the Future of the Industry Through Technology & AI
Technology is redefining both the products offered to consumers and the way organizations operate internally. AI enhances intelligence and efficiency across the value chain—from content supply chains to operations, marketing, audience activation, product development and performance measurement. Consumers expect hyper-personalized, seamless experiences, while companies must compete with global standards of speed, quality and innovation.
We help organizations build the future: unifying data, embedding AI, modernizing operating models and developing capabilities that accelerate decision-making, power next-generation experiences and deliver scalable, sustainable efficiency.
AI, data and tech: the engines powering the next generation of experiences and efficiency
Industry expert
Difference and innovation are value at BIP and that’s what moves us create the current “unbelievable”.